peak & bayou creative company

Social media strategy for new and growing businesses. 

Social media strategy for new and growing businesses. 

Constantly wondering what to post next on social media? Frustrated by how long it takes to draft a post? Wishing you had a plan and clear direction to guide you? 

I’m sure you’ve heard it (or said it) before…social media is a LOT. As a new or growing business it can be overwhelming just finding a place to start. That’s where we come in. We create social media strategies that provide knowledge and tools to help you be consistent on social media while building your brand in the process. 

Step 1: A Brand Analysis

Your social media strategy should be unique to you and your business…so we need to get to know you and your business first! This stage of the process is highly collaborative. We’ll hop on a call and talk through your business goals, your mission, your audience, your competitors, and what makes your business unique. We’ll lead you through a brainstorming exercise to dig deeper into how you want your brand to come across on social media. Next, we’ll take what we’ve learned and build your social media strategy around it. 


Your Brand Strategy Handbook details your business' mission, audience, and goals. A few examples of what we look at include:

- Brand Heart
- Market Analysis
- Value Proposition
- Audience Personas
- Personality & Archetypes
- Moods & Stylescapes 

Step 1: Strategy

Creating a brand without a plan for how to use it is like buying a plane before you’ve taken any flying lessons. 

Our 2-hour Brand Strategy Workshop takes the guesswork out of creating a brand that works. We’ll dig deep into your mission, clearly define your target audience, and align it all with your goals for the future. Your Brand Strategy Handbook, delivered after the workshop, lays the foundation for your visual brand identity to come. 

Our Brand Strategy Workshop is great for business owners who feel disorganized, unsure, or overwhelmed when it comes to brand direction. It can also bring clarity to those looking to launch a new product or pivot in their positioning. 

more on the brand strategy handbook

Your Brand Strategy Handbook is your strategic guide for creating and maintaining an effective brand that speaks to your audience and captures your business' heart. Usually, a 30+ page document, your Handbook will define and detail your:

- Brand Heart
- Market Analysis
- Audience Personas
- Personality & Archetypes
- Moods & Stylescapes 

Brand Strategy Handbook

- Brand Values
- Mission Statement
- Purpose Statement 
- Sales Journey
- Goals & Priorities 

Step 2: The Strategy 

Your social media strategy will include an overview of your brand, content buckets (post types) that will move you in the right direction, content calendars, hashtag guidance, caption-writing formulas, and cross-posting methods – everything you need to start strong and stay consistent on social media. 

We'll deliver it all in a concise, easy-to-use strategy document that you can refer back to whenever you need it. 

Step 2: Identity

If your brand was a fancy lasagna, your logo would be that cheesy layer on top.

Your brand identity translates your brand strategy into visuals. Through color, typography, images, patterns, logos, and illustrations we create a full brand suite that aligns with your strategic direction, captures your aesthetic, and attracts the customers who need you. 

Brand Identity Lookbook

Your Brand Identity Lookbook is our way of delivering your visual brand, strategically designed to align with your heart, audience, and goals. In addition to showcasing your new brand, it provides practical guidance and examples of how to use it consistently in your marketing and beyond.

- Logo(s)
- Colors & Moods
- Typography
- Illustration Styles
- Photography Styles
- Patterns & Motifs
- Standards for Use

Step 3: Canva Templates (Add-On)

Tired of using generic templates or doing all the design yourself? We’ll design a set of 5 or 10 custom templates designed with your branding, your content in mind, pre-loaded and ready-to-use in Canva. Just modify the text, update as needed and you’re good to go!

Interested in hiring us to manage your social media accounts for you? Read more here. 


Your Brand Strategy Handbook details your business' mission, audience, and goals. A few examples of what we look at include:

- Brand Heart
- Market Analysis
- Value Proposition
- Audience Personas
- Personality & Archetypes
- Moods & Stylescapes 

Step 3: Collateral

You’ve got a shiny new brand and a plan; now it’s time to put it all into action

Whether you need a website, business cards, social media templates, or a launch campaign, we’ll help you decide on the best next steps for your business to move you in the direction of your goals.

Your Brand Strategy Handbook details your business' mission, audience, and goals. A few examples of what we look at include:

- Brand Heart
- Market Analysis
- Value Proposition
- Audience Personas
- Personality & Archetypes
- Moods & Stylescapes 

Think printed items, digital designs, a website, social media templates – anything that represents your business is a form of brand collateral. So, whether you're launching a new brand or sprucing up an existing one, creating collateral that reflects your new brand direction is the first step of implementation. Some examples of brand collateral include, but are certainly not limited to: 

- Catalogs
- Business Cards
- Packaging
- Letterhead
- Social Media

Brand Collateral

- Posters
- Signage
- Ads
- Infographics
- Annual Reports

Don't want to wait?

Grab our free guide and get started with your social media right away! The guide covers: 


- Social media naming tips
- Big picture strategy guidance
- Advice for managing your expectations 
- Help choosing your social media channels
- And more!


Grab the guide

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