peak & bayou creative company
Impactful brands for the small business go-getter.
Impactful brands for the small business go-getter.
Are you ready to build a brand that captures the heart behind your business and sets you apart in a competitive market?
Whether you’re new to business or you’ve been established for a while now, you’ve come to the right place. We’ll guide you through our strategy-driven process to dig deep and create a brand that does the talking for you.
Step 1: Strategy
Creating a brand without a plan for how to use it is like buying a plane before you’ve taken any flying lessons.
Our 2-hour Brand Strategy Workshop takes the guesswork out of creating a brand that works. We’ll dig deep into your mission, clearly define your target audience, and align it all with your goals for the future. Your Brand Strategy Handbook, delivered after the workshop, lays the foundation for your visual brand identity to come.
Our Brand Strategy Workshop is great for business owners who feel disorganized, unsure, or overwhelmed when it comes to brand direction. It can also bring clarity to those looking to launch a new product or pivot in their positioning.
Your Brand Strategy Handbook details your business' mission, audience, and goals. A few examples of what we look at include:
- Brand Heart
- Market Analysis
- Value Proposition
- Audience Personas
- Personality & Archetypes
- Moods & Stylescapes
Step 1: Strategy
Creating a brand without a plan for how to use it is like buying a plane before you’ve taken any flying lessons.
Our 2-hour Brand Strategy Workshop takes the guesswork out of creating a brand that works. We’ll dig deep into your mission, clearly define your target audience, and align it all with your goals for the future. Your Brand Strategy Handbook, delivered after the workshop, lays the foundation for your visual brand identity to come.
Our Brand Strategy Workshop is great for business owners who feel disorganized, unsure, or overwhelmed when it comes to brand direction. It can also bring clarity to those looking to launch a new product or pivot in their positioning.
more on the brand strategy handbook
Your Brand Strategy Handbook is your strategic guide for creating and maintaining an effective brand that speaks to your audience and captures your business' heart. Usually, a 30+ page document, your Handbook will define and detail your:
- Brand Heart
- Market Analysis
- Audience Personas
- Personality & Archetypes
- Moods & Stylescapes
Brand Strategy Handbook
- Brand Values
- Mission Statement
- Purpose Statement
- Sales Journey
- Goals & Priorities
Step 2: Identity
If your brand was a fancy lasagna, your logo would be that cheesy layer on top.
Your brand identity translates your brand strategy into visuals. In Step 2, we create your Brand Identity Lookbook: a complete brand suite including logo(s), colors, typography, images, patterns, and illustration styles that align with your strategic direction, capture your aesthetic, and attract the customers who need you.
Step 2: Identity
If your brand was a fancy lasagna, your logo would be that cheesy layer on top.
Your brand identity translates your brand strategy into visuals. Through color, typography, images, patterns, logos, and illustrations we create a full brand suite that aligns with your strategic direction, captures your aesthetic, and attracts the customers who need you.
Brand Identity Lookbook
Your Brand Identity Lookbook is our way of delivering your visual brand, strategically designed to align with your heart, audience, and goals. In addition to showcasing your new brand, it provides practical guidance and examples of how to use it consistently in your marketing and beyond.
- Logo(s)
- Colors & Moods
- Typography
- Illustration Styles
- Photography Styles
- Patterns & Motifs
- Standards for Use
Step 3: Collateral
You’ve got a shiny new brand and a plan; now it’s time to put it all into action
Whether you need a website, business cards, social media templates, or a launch campaign, we’ll help you decide on the best next steps for your business to move you in the direction of your goals.
Your Brand Strategy Handbook details your business' mission, audience, and goals. A few examples of what we look at include:
- Brand Heart
- Market Analysis
- Value Proposition
- Audience Personas
- Personality & Archetypes
- Moods & Stylescapes
Step 3: Collateral
You’ve got a shiny new brand and a plan; now it’s time to put it all into action
Whether you need a website, business cards, social media templates, or a launch campaign, we’ll help you decide on the best next steps for your business to move you in the direction of your goals.
Your Brand Strategy Handbook details your business' mission, audience, and goals. A few examples of what we look at include:
- Brand Heart
- Market Analysis
- Value Proposition
- Audience Personas
- Personality & Archetypes
- Moods & Stylescapes
Think printed items, digital designs, a website, social media templates – anything that represents your business is a form of brand collateral. So, whether you're launching a new brand or sprucing up an existing one, creating collateral that reflects your new brand direction is the first step of implementation. Some examples of brand collateral include, but are certainly not limited to:
- Catalogs
- Business Cards
- Packaging
- Letterhead
- Social Media
Brand Collateral
- Posters
- Signage
- Ads
- Infographics
- Annual Reports
How long does this process typically take?
Frequently Asked Questions
Typically ~4 weeks, from the day we schedule your Brand Strategy Session to the day we deliver your final Brand Identity.
How much does it cost?
We offer different package options to fit your business, deliverables, and timeline. Please reach out for a personal quote!
I just need a logo. Can you skip the strategy part?
We can, but usually only if you have an established brand strategy already. Designing a logo is just one piece in a bigger brand puzzle – without a strategy behind it, we can’t guarantee that what we design will have the desired results or get you seen by the customers you need.
Exceptions are made on a case by case basis, please reach out and let us know what you’re looking for to start the conversation!
I’m a brand new business and I don’t even know where to start when it comes to my brand. Is this service a good fit for someone like me?
How long does this process typically take?
Frequently Asked Questions
Typically ~4 weeks, from the day we schedule your Brand Strategy Session to the day we deliver your final Brand Identity.
Yes, absolutely! Our process is designed to help you find clarity while digging deep into what makes your business unique. We’ll ask the questions, we just ask that you come with an open mind and a willingness to collaborate.
I like my logo but I want to refine my positioning now that I’ve been in business for a few years. Do you offer brand strategy as a standalone service?
How long does this process typically take?
Frequently Asked Questions
Typically ~4 weeks, from the day we schedule your Brand Strategy Session to the day we deliver your final Brand Identity.
We do! Our strategy process can also act as a brand audit, helping you clarify your direction or pivot if your current branding isn’t quite cutting it anymore.
What does your booking process look like?
How long does this process typically take?
Frequently Asked Questions
Typically ~4 weeks, from the day we schedule your Brand Strategy Session to the day we deliver your final Brand Identity.
The first step is to fill out our client inquiry form.
After that, we’ll be in touch to schedule a quick introductory call where we’ll discuss your project and explain the options we offer. We’ll nail down the specifics, get a contract over to you to sign and get your Brand Strategy Workshop on the calendar.
This is great, but I’ve got some more questions. Where can I contact you?
How long does this process typically take?
Frequently Asked Questions
Typically ~4 weeks, from the day we schedule your Brand Strategy Session to the day we deliver your final Brand Identity.
No worries! Investing in your brand is a big decision. Go ahead and send in a client inquiry form with your questions or send us an email.
"...helped me get everything that was in my head out in the open."
Stephanie helped me get everything that was in my head out in the open. She asked me questions that helped me truly realize my “why” and establish my audience that I was trying to reach. She took the time to understand all of the tiny details that ended up making a huge impact in my brand.
kind words
krista roop
grace & promises boutique
"...whips up graphic design magic out of thin air!"
We love working with Peak & Bayou. Stephanie is lightning fast in execution and response time and whips up graphic design magic out of thin air! She picked up on our organization's tone and style right away and has easily handled anything we've passed her way: graphics, social media content, fundraising campaigns etc. I would not hesitate to engage with her — she is professional, easy to work with and brings fresh ideas (and humor) to every interaction.
from our clients
Amanda Rice & Tracy Weiss
The Chick Mission
