The Blog

Picture this: you’re showing up on social, your website is up, you’re sending out weekly emails. But you feel like there’s a disconnect. Your tone feels off, everything’s a little scattered, and you’re worried you’re not painting the right picture.  Can you relate?  If so, maybe it’s time to take a step back.  When you […]

Raise your hand if this sounds like you: you set aside a day or a block of time to work on promoting your business. You pour yourself something to drink, sit down, open a Google Doc, get ready to write some killer social copy, your next blog post, or maybe an email newsletter and…. *crickets* […]

Imagine you see a beautifully designed box on a shelf. The logo, the colors, the fonts pair well together. It catches your eye. You want to know what it’s all about, but when you open it, there’s nothing inside.  Now imagine, you’re creating a brand. Your logo, colors, and fonts all go well together. It […]

Myth: I only need a designer to make my business look pretty.  The following statement may come as a surprise, but let us explain: the core of your brand has nothing to do with aesthetics.  Hope you were sitting down for that one 😉 To illustrate this point, let’s look at all the components that […]